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Cornell University


Thursday, November 30, 2017
Engaging with the Public: Why Scientists Need to Communicate Their Work

Vandana Raghavan, PhD student in Molecular Biology and Genetics, recently participated in an informative webinar hosted by the New York Academy of Sciences. Here is her takeaway:

The four panelists addressed in various different ways exactly what the the title promised- Why we as scientists need to communicate our work and how to do it. The panel discussed the mediums of communication- social media, communicating with children at schools giving talks for outreach etc.

What I especially liked was how the panel, especially Dr. Sarah Schlesinger, described in plain words how the communication should happen- it should be a story and it should have three main points that the audience can take back home. It is as simple as that. But the panel also went into the intricacies of science communication and it was especially interesting to hear how each one of them got involved in sci-comm, as they were all coming from different backgrounds.

Another point that the panel, especially Jayde Lovell, brought out was you need to reach your audience, and not just their brains-as we do with other fellow scientists, but also market your work or science in such a way that you are able to reach all the different faculties of the audience that you can.

All in all it was a very useful and informative seminar and I am thankful of NYAS and BEST for giving me this opportunity.